Social Media Marketing
Instagram, Facebook, TikTok, YouTube, Pinterest, Threads strategy & calendars
Community management & DM concierge
Campaigns, giveaways, collaborations, influencer briefs
Reel concepts, series formats, content pillars
UGC curation & rights management
Daily presence with luxury‑grade storytelling.
Website & Landing Pages
From browse to book—fast, clear, conversion‑first.
Squarespace/WordPress design & builds
UX/IA, wireframes, copy & conversion flows
Booking engine & call‑to‑action optimization
Performance tuning (speed, mobile, accessibility)
Analytics & Reporting
Decisions backed by data.
Cross‑channel dashboards (traffic, engagement, inquiries, bookings)
Goals & event tracking (click‑to‑call, directions, book now)
Campaign readouts & insights -> next actions
SEO (Search & Local)
Be found when intent is high.
Keyword strategy & content clusters (villas, ferries, watersports)
On‑page & technical SEO (schema, internal links, speed)
Local SEO for Google Business Profiles (GBP) & Apple Business Connect
Review strategy & reputation management
Hospitality Specialty
Caribbean & BVI expertise (villas, ferries, watersports, dining).
Property launches & relaunches
Seasonal calendars and island events
Partner asset kits for villas, concierges, DMCs, and agents
Content Creation
Lifestyle photography, short‑form video, drone capture
Original content shot on location
Shot lists per brand: villas, ferries, watersports, F&B
Editing, color, sound design; caption writing & hooks
(Photo /Video / Drone)
Strategy
Build the plan that wins before you post.
Brand positioning & value proposition
Audience segmentation (locals, return guests, jet‑setters, villa owners)
Competitive & demand analysis (seasonality, routes, comps)
Go‑to‑market & campaign roadmaps (fall/holidays/winter/summer)
KPI framework & measurement plan
Listings & Reputation
Google Business, Apple Maps, TripAdvisor set‑up & optimization
Every map pin and review telling the same story.
Menu, service, and amenity accuracy across directories
Review replies (voice‑of‑brand), playbooks for tough situations
Paid Media (Optional Add‑On)
Scale what works with smart spend.
Meta Ads (prospecting, retargeting, lookalikes)
Google Search & Performance Max for demand capture
Campaign structure, creative testing, budget pacing
Weekly optimization & reporting
Email & CRM
Own the relationship. Drive repeat stays.
List growth, segmentation & tagging (guests, owners, locals)
Lifecycle journeys (welcome, pre‑arrival, post‑stay, win‑back)
Design & copy for announcements, offers, events
CRM + site integrations (forms, automations)
